Sans Normal Okbig 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Actay' and 'Gatter Sans' by Arodora Type, 'Heavitas Neue' by Graphite, 'Gilmer' by Piotr Łapa, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, confident, modern, friendly, clean, robust, impact, clarity, modernity, approachability, versatility, geometric, rounded, compact, smooth, high impact.
A sturdy sans with geometric construction and generously rounded curves, showing a clear emphasis on circular bowls and smooth joins. Strokes are consistently thick with minimal modulation, and terminals are clean and straightforward, keeping counters open even at heavier weight. Proportions read slightly expansive in the rounds (O, C, G) while verticals stay firm and even, creating a stable rhythm. Lowercase forms are simple and contemporary, with a compact, readable structure and clear differentiation in numerals.
This font performs best in headlines and short-to-medium text where strong presence and clarity are needed, such as brand marks, packaging callouts, posters, and signage. Its even stroke weight and open counters also make it suitable for UI labels, navigation, and other interface text where quick recognition matters.
The overall tone is modern and confident, with a friendly, approachable softness coming from the rounded forms. Its heavy, even color gives it a direct, emphatic voice that feels practical rather than decorative. The impression is contemporary and utility-driven, suited to straightforward communication.
The design appears intended to deliver a contemporary, high-impact sans that stays clean and legible while projecting a confident, friendly personality. It prioritizes simple geometric forms and consistent weight to maintain clarity across display sizes and dense typographic settings.
Round letters maintain smooth, near-circular contours, while diagonals (V, W, X, Y) are crisp and decisive, giving contrast in texture without introducing sharp styling. The numerals match the letterforms in weight and geometry, supporting consistent typographic color in mixed text settings.