Sans Normal Oblit 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Heltar' by The Northern Block, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, direct, retro, playful, impact, clarity, approachability, display strength, rounded, geometric, compact, blocky, soft corners.
A heavy, rounded sans with geometric construction and a compact, sturdy footprint. Curves are smooth and broadly circular, while terminals are clean and mostly squared-off with subtly softened corners, giving the shapes a molded, block-like presence. Counters are relatively small for the weight, and the overall spacing reads tight and punchy, emphasizing dense word shapes. The lowercase is simple and utilitarian, with single-storey forms and short, sturdy extenders that keep lines feeling even and stable.
Best suited to headlines, posters, and branding where strong presence and quick recognition matter. It works well on packaging and signage thanks to its solid silhouettes and straightforward letterforms, and it can add a friendly, retro punch to logos and promotional copy.
The tone is confident and approachable, projecting a friendly, no-nonsense energy. Its chunky proportions and rounded geometry add a slightly retro, toy-like warmth without becoming informal or handwritten.
The design appears intended to provide a robust, highly legible display sans built from simple geometric forms, optimized for impact and a cohesive, rounded visual voice. Its compact counters and dense rhythm suggest a focus on bold statements and attention-grabbing typography rather than delicate text rendering.
Numerals and capitals share the same compact, heavy rhythm, creating strong texture in headlines and short statements. The bold massing can reduce interior openness at smaller sizes, but it delivers clear impact in display settings.