Sans Normal Abdug 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, packaging, posters, modern, friendly, clean, informal, approachable, contemporary clarity, friendly emphasis, versatile branding, oblique, rounded, open apertures, smooth curves, humanist.
A rounded, oblique sans with smooth, low-friction curves and gently tapered joins. The overall construction favors circular counters and open apertures, with a consistent stroke thickness and clean terminals. Proportions feel balanced with a moderate x-height and clear differentiation between capitals and lowercase, while the slant introduces forward motion without becoming calligraphic. Spacing reads even and contemporary, supporting both isolated glyphs and continuous text.
Well-suited to brand identities, headings, and short-to-medium editorial text where a clean, modern feel is desired. The oblique angle and rounded forms also work nicely for UI accents, marketing copy, packaging, and poster typography that benefits from a friendly, energetic emphasis.
The font conveys a modern, approachable tone—confident and clear, but not rigid. Its rounded geometry and oblique stance add warmth and energy, creating an informal, friendly voice suited to contemporary communication.
The design appears intended to deliver a contemporary sans voice with added motion and personality through an oblique posture and softened geometry. It aims for clarity and consistency across letters and numerals while maintaining a welcoming, modern character for everyday communication.
Round letters like O/C/G and the lowercase e/a show a soft, geometric bias, while diagonals (V/W/Y) remain crisp and stable under the slant. Numerals are similarly rounded and straightforward, matching the text rhythm and maintaining legibility at display sizes.