Sans Normal Olmoz 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Normaliq' by Differentialtype, 'Innova' by Durotype, 'Articulo' by Gilar Studio, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, straightforward, impact, clarity, approachability, brand utility, display readability, rounded, geometric, closed apertures, large counters, even rhythm.
A heavy, rounded sans with largely geometric construction and smooth, circular curves. Strokes maintain an even thickness with minimal modulation, and terminals are clean and square-cut, producing a crisp silhouette. Uppercase forms feel wide and stable with generous internal space; the lowercase shows a double-storey “a,” compact joins, and broadly rounded bowls that keep counters open. Numerals follow the same robust, circular logic, with a simple, vertical “1” and rounded “0/8/9” forms that read clearly at display sizes.
This font is well-suited to headlines, brand marks, and short-to-medium display copy where a strong, friendly presence is needed. It can also work for UI labels and signage when set with adequate size and spacing, thanks to its clear forms and sturdy numerals.
The overall tone is modern and approachable, projecting clarity and confidence without feeling sharp or technical. Its rounded geometry and solid weight give it a friendly, contemporary voice that suits bold messaging and upbeat branding.
The design appears intended to deliver a contemporary, geometric sans voice with high impact and broad readability, balancing crisp construction with rounded forms for warmth. It emphasizes strong, simple shapes that stay consistent across letters and figures for reliable branding and display use.
Spacing appears comfortable and consistent in the sample text, helping large blocks of bold copy stay legible. Many shapes lean toward slightly closed apertures (notably in “e” and “s”), reinforcing a compact, logo-friendly texture while keeping counters substantial.