Sans Normal Bobod 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Achates' by Karandash and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, editorial, friendly, quirky, informal, playful, retro, approachability, distinctiveness, casual tone, human touch, rounded, soft terminals, humanist, bouncy, open apertures.
A rounded sans with softly swelling strokes and subtly tapered terminals that create a hand-wrought, slightly irregular rhythm. Curves are broad and generous, with open counters and apertures that keep forms clear in text. Capitals feel sturdy and simple, while lowercase introduces more personality through uneven stem weight distribution and gently asymmetric joins. Numerals follow the same softened, slightly calligraphic construction, with smooth bowls and minimal sharp corners.
Well suited to branding and packaging where a friendly, distinctive sans is needed, and for posters or headlines that benefit from a soft, approachable presence. It can also work in editorial display and short-to-medium text settings when a casual, personable tone is desired.
The overall tone is warm and approachable, with a mild quirkiness that reads as casual rather than formal. Its gentle stroke behavior and rounded shapes give it a friendly, conversational voice, evoking a retro, human touch without becoming decorative.
The design appears intended to offer an everyday sans with added warmth and individuality, combining familiar sans proportions with gently tapered terminals and a lively, hand-influenced rhythm for a more characterful voice.
In running text, the font maintains good clarity thanks to open shapes, but the subtly uneven stroke rhythm adds character that becomes more noticeable at larger sizes. The design avoids hard geometric rigidity, leaning instead toward a relaxed, humanist balance between straight stems and rounded bowls.