Sans Normal Obrem 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, and 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, cartoonish, display impact, approachability, retro flavor, high legibility, soft corners, bulbous, bouncy, chunky, rounded terminals.
A heavy, rounded display sans with broad proportions and generously filled counters. Letterforms lean on simple geometric masses—ovals, circles, and thick verticals—finished with softened corners and rounded terminals that keep the texture smooth despite the weight. Curves are prominent and full (notably in C, O, S, and the bowls of B/P/R), while joins and diagonals (K, N, V, W, X) stay sturdy and open, producing a confident, poster-like rhythm. The lowercase is compact and weighty with single-storey a and g, large circular dots on i/j, and short, thick arms and tails that emphasize a chunky, cohesive color on the line.
Best suited to headlines and short copy where its weight and rounded construction can deliver impact—posters, storefront or event signage, product packaging, and bold brand marks. It also works well for playful editorial callouts, social graphics, and titles where a friendly, chunky presence is desired.
The tone is upbeat and approachable, with a slightly nostalgic, pop-signage energy. Its soft, swollen shapes read as friendly and informal, lending a humorous, kid-friendly, or “snackable” personality that feels made for attention-grabbing headlines.
Likely designed as an attention-forward display sans that combines geometric roundness with softened edges to feel inviting rather than aggressive. The goal appears to be high impact with a warm, approachable voice, optimized for large sizes and bold messaging.
Spacing appears intentionally generous for a display face, helping maintain legibility at large sizes where the heavy strokes could otherwise close counters. Numerals are bold and simple, matching the rounded construction and maintaining a consistent, sturdy silhouette across the set.