Sans Normal Oblem 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Corpid' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, chunky, modern, high impact, approachability, clarity, modernity, rounded, soft terminals, heavy stroke, compact counters, geometric.
A very heavy, rounded sans with broad, even strokes and gently softened corners throughout. Curves are built from near-circular bowls and smooth joins, while diagonals and angles (notably in K, V, W, X, Y, Z) stay sturdy and slightly softened rather than sharp. Counters are relatively compact for the weight, giving letters a dense, high-impact texture; apertures remain clear enough to keep forms readable. Lowercase shows single-storey a and g, a round i dot, and generally simple, geometric construction with consistent stroke endings. Numerals are similarly bold and rounded, with an open-top 4 and a straight, slabby 1 that matches the blocky rhythm of the alphabet.
Best suited to display use where bold presence is needed—headlines, posters, brand marks, packaging callouts, and signage. It can work for short bursts of text (taglines, UI labels, social graphics), but the dense counters and strong weight may feel heavy in extended body copy.
The overall tone is upbeat and approachable, with a friendly softness that tempers its strong, assertive weight. Its chunky geometry reads contemporary and energetic, suggesting casual confidence rather than precision or formality.
The design appears intended to deliver maximum impact with a friendly, rounded geometric voice—prioritizing clarity at large sizes, strong silhouettes, and an approachable contemporary feel over delicate detail.
Letterforms maintain a consistent, cohesive silhouette across cases, producing a tight, poster-like color in text. In longer lines the heavy weight creates strong visual presence, while the rounded shaping helps prevent the texture from feeling harsh.