Sans Normal Laraj 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio; 'Antebas' by Lafontype; 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, confident, modern, punchy, attention, momentum, impact, modernity, strength, oblique, geometric, rounded, heavy, compact.
A heavy, oblique sans with broad proportions and sturdy, low-contrast strokes. The letterforms lean consistently to the right with smooth, rounded curves and blunt terminals, creating a compact, forceful silhouette. Counters are generally open and circular/elliptical, while diagonals (as in A, K, V, W, X) are thick and stable, emphasizing a strong forward rhythm. Numerals follow the same robust, rounded construction, maintaining visual parity with the uppercase weight and width.
Best suited to headlines, branding, posters, and other display applications where bold, dynamic typography is needed. It should work particularly well for sports and active-themed graphics, short calls-to-action, and large-format marketing where its heavy color and slanted rhythm can carry the message.
The overall tone is assertive and fast-moving, with a sporty, contemporary flavor. Its strong slant and dense color project momentum and confidence, making it feel energetic and attention-grabbing rather than quiet or delicate.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and an energetic oblique stance. It prioritizes bold presence and forward motion, aiming for clear, modern forms that read quickly at larger sizes.
The oblique angle is prominent enough to read as intentionally dynamic, not merely a slight slant. Round letters (O, C, G, Q) appear notably full, and the bold massing keeps interior spaces relatively tight, which increases impact at display sizes.