Sans Normal Nemaw 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cy Grotesk Std' by Kobuzan and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, playful, retro, punchy, friendly, maximum impact, display clarity, retro flavor, brand presence, rounded, soft corners, chunky, compact counters, ink trap-like.
A heavy, wide sans with rounded geometry and subtly softened corners that keep the black shapes from feeling brittle. Curves are full and slightly squared-off in places, producing compact counters and a strong, poster-like silhouette. Joins and terminals show small notches and scoops in several letters and numerals, giving an ink-trap-like bite that improves separation at dense weights. The rhythm is stable and upright, with broad bowls, sturdy horizontals, and generous overall proportions that favor impact over fine detail.
Best suited to short, high-impact settings such as headlines, posters, storefront signage, packaging, and brand marks where strong silhouettes and wide proportions can work at large sizes. It can also function in brief subheads or callouts, but its dense weight and compact counters make it less ideal for extended small-size text.
The tone is confident and attention-grabbing, with a friendly, slightly cheeky character. Its wide stance and rounded forms suggest a retro advertising sensibility—bold, upbeat, and made to be noticed—while the small notches add personality and a hint of industrial pragmatism.
The design appears intended to deliver maximum visual impact with a friendly, rounded sans voice, balancing solid mass with small cut-ins that maintain clarity in tight interior spaces. It aims for distinctive display typography that feels both familiar and characterful.
The all-caps set reads especially strong and blocky, while lowercase retains the same chunky DNA, making mixed-case text feel cohesive and loud. Numerals are similarly weighty and rounded, matching the headline-forward feel of the alphabet.