Sans Normal Miti 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Favela' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, retro, playful, chunky, friendly, punchy, high impact, retro display, friendly branding, graphic emphasis, rounded, soft corners, bulky, heavy terminals, compact counters.
A chunky, rounded sans with broad proportions and heavy, even strokes. The forms lean on simple geometric building blocks—circular bowls, blocky stems, and softly squared corners—creating a solid, poster-like silhouette. Counters are relatively small and tightly enclosed, while joins and terminals feel blunt and sturdy, giving letters a dense, weight-forward texture. The numerals and capitals read especially massive, with wide, stable shapes and minimal interior detail.
Best suited to headlines, posters, and large-format messaging where its chunky shapes can stay clear and charismatic. It also fits branding, packaging, and signage that benefits from a friendly retro punch. For paragraphs or small UI text, it will generally want larger sizes and careful spacing to maintain clarity.
The overall tone is bold and upbeat, with a distinctly retro, display-driven personality. Its inflated, cushiony shapes suggest friendliness and fun while still feeling assertive and attention-grabbing. The texture reads more “headline shout” than “quiet typography,” making it naturally expressive and slightly comedic.
The letterforms appear designed to maximize impact and approachability: big, rounded shapes with minimal delicacy, optimized for display settings and bold graphic presence. The consistent, weighty construction suggests an intention to create a distinctive, attention-first voice that remains approachable rather than aggressive.
The design emphasizes strong horizontal and vertical blocks, with rounded bowls providing contrast against flatter cuts and notches. In longer text, the dense counters and heavy mass create a dark, compact color that favors larger sizes and generous spacing.