Sans Superellipse Olmag 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Miguel De Northern' by Graphicxell, 'MVB Diazo' by MVB, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports, signage, bold, industrial, sporty, friendly, retro, space saving, high impact, display clarity, geometric identity, blocky, rounded, compact, sturdy, punchy.
A compact, heavy sans with rounded-rectangle construction and broadly squared curves. Strokes are uniform and dense, with tight apertures and short, economical joins that keep counters relatively small. The geometry favors verticality and condensed proportions, while corners are consistently softened to avoid sharp terminals. Overall spacing appears firm and utilitarian, producing a strong, poster-like rhythm in both all-caps and mixed-case settings.
Best suited for large-scale applications where impact and compactness matter—headlines, posters, labels, and branding that needs a strong block of text. It also works well for signage or sports-themed graphics where condensed width and sturdy forms help information stay bold and clear.
The tone is assertive and energetic, balancing toughness with approachable rounded edges. It reads as modern-industrial with a retro display flavor, giving headlines a confident, no-nonsense presence without feeling aggressive.
Likely designed to deliver maximum visual weight in minimal horizontal space, using rounded-rectangular geometry to keep the texture consistent and the silhouette distinctive. The emphasis appears to be on display readability and a cohesive, industrial-leaning character.
Round letters such as O, C, and G lean toward squarish bowls, reinforcing the superelliptical feel. Numerals match the dense, compact texture, staying highly legible at display sizes. The lowercase maintains a sturdy, simplified structure that keeps text blocks dark and impactful.