Sans Superellipse Hured 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Faculty' by Device, 'FS Industrie' by Fontsmith, 'Prelo Condensed' by Monotype, 'Metronic Pro' by Mostardesign, 'Jasan' by Storm Type Foundry, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, impactful, playful, high impact, approachability, geometric clarity, sign legibility, brand presence, rounded, blocky, compact, soft-cornered, sturdy.
This typeface is a heavy, rounded sans with a superelliptical construction: straight segments meet generously rounded corners, and bowls read as squarish rounds rather than perfect circles. Strokes are thick and even, with minimal modulation and a compact, chunky color that stays consistent across the alphabet. Counters are relatively small for the weight, and joins are clean and simplified, giving letters a sturdy, sign-like presence. Uppercase forms are broad and stable (notably the flat-sided O and the squared curves in C/G), while lowercase stays straightforward and workmanlike, with single-storey a and g and short, solid terminals.
Best suited to big, attention-getting typography such as headlines, posters, signage, packaging, and bold brand marks. It will also work well for short UI labels or callouts where a strong, friendly emphasis is needed, while longer reading passages may feel heavy due to the dense texture.
The overall tone is bold and upbeat, mixing approachability from the softened corners with a no-nonsense, high-impact presence. It feels contemporary and utilitarian, but with enough roundness to come across as friendly rather than severe.
The design appears intended to deliver maximum presence with a softened, contemporary silhouette—combining blocky geometry and rounded corners to stay legible at distance while maintaining an approachable, modern character.
The figures are especially robust and compact, with large masses and tight inner spaces that emphasize punch over delicacy. In text, the dense rhythm and reduced counterspace increase visual weight, making the face feel louder and more poster-oriented than paragraph-oriented.