Sans Superellipse Huleh 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection, 'Neusa Neu' by Inhouse Type, 'Etrusco Now' by Italiantype, 'Chandler Mountain' by Mega Type, and 'Balbek Pro' by Valentino Vergan (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, industrial, playful, impact, visibility, bold branding, modern utility, blocky, compressed, rounded, chunky, high-impact.
A heavy, block-forward sans with rounded-rectangle construction and compact, geometric counters. Curves read as superelliptical rather than circular, giving bowls and terminals a squared-off softness, while verticals remain dominant and steady. The lowercase is large and sturdy, with short extenders and tight internal space that keeps shapes dense at display sizes. Numerals follow the same chunky logic, with simplified forms and broad strokes that prioritize silhouette and weight over fine detail.
Best suited to headlines, posters, bold branding moments, and short display copy where maximum impact is the goal. It will work well for sports, streetwear, product packaging, event graphics, and large-format signage that benefits from thick strokes and rounded sturdiness.
The tone is loud and confident, with a utilitarian, athletic edge softened by rounded corners. It feels contemporary and signage-like, leaning toward punchy friendliness rather than elegance. The overall rhythm suggests durability and immediacy—designed to grab attention quickly and hold it.
The design appears intended to deliver a strong, compact voice built from rounded-rectilinear geometry—combining the toughness of a block sans with approachable softened corners. Its simplified shapes and dense color suggest an emphasis on clarity at distance and strong graphic presence.
Letterforms show a consistent squarish curvature across bowls (notably in C, O, and S-like shapes), producing a cohesive family feel. Apertures are relatively small and joints are robust, so the texture becomes darker and more solid as sizes decrease. The set reads best when given generous tracking or used in short bursts where its mass can work as a graphic element.