Serif Flared Pevi 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Squad' by Fontfabric, 'Nusara' by Locomotype, 'American Auto' by Miller Type Foundry, 'Azbuka' by Monotype, 'Dalle' by Stawix, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, retro, assertive, playful, folksy, warm, impact, distinctiveness, vintage tone, friendly voice, display readability, flared, soft serifed, bulky, rounded, bouncy.
A compact, heavy display face with flared stroke endings that read like softened serifs. Stems and joins are chunky and low-contrast, with broad curves and slightly squarish counters that keep forms dense and highly visible. The letterforms show subtle irregularity and a mild “bounce” in terminals and bowls, giving an energetic rhythm without tipping into true handwriting. Numerals and capitals are robust and blocky, with rounded corners and consistently thick interior spaces that hold up well at large sizes.
Best suited to display applications such as headlines, posters, branding marks, packaging, and short emphatic lines where its weight and distinctive flared endings can be appreciated. It can also work for signage and punchy editorial pull quotes, especially where a warm, vintage-leaning voice is desired.
The overall tone is bold and friendly, with a retro, poster-like confidence. Its flared ends and chunky shapes suggest vintage signage and editorial headlines, while the slightly quirky detailing adds a playful, approachable edge.
The font appears designed to deliver maximum impact with a distinctive, characterful texture—combining very heavy strokes with flared endings to evoke a classic, sign-painterly feel while staying clean and upright for modern layout control.
The design’s strength is its silhouette: wide bowls, tight apertures, and pronounced endings create strong word shapes and high impact. Because the forms are dense and stylized, it reads most comfortably when given generous size and spacing rather than in small, continuous text.