Sans Normal Pemad 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' and 'Frutiger Next Paneuropean' by Linotype, 'Corpid' and 'TheSans' by LucasFonts, 'American Auto' by Miller Type Foundry, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, approachable, retro, impact, approachability, legibility, display, rounded, soft corners, bulky, compact, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Corners are softly eased rather than sharply squared, and curves are full and slightly squarish, giving counters a sturdy, closed-in feel. Joins and terminals read as blunt and confident, with a consistent, blocky rhythm that keeps letterforms dense and highly visible. Numerals match the same chunky geometry, with simple, bold shapes that hold up well at display sizes.
Best suited to headlines, posters, packaging, and bold brand marks where quick recognition and high contrast against the background are needed. It also works well for signage and promotional graphics, especially when set with generous tracking or ample line spacing to keep the dense texture from feeling cramped.
The tone is warm and assertive: more inviting than aggressive, with a playful, slightly retro sign-painting energy. Its chunky silhouettes and rounded shaping make it feel friendly and accessible while still delivering strong impact.
The design appears aimed at delivering maximum visibility with a friendly, rounded voice. By prioritizing simple construction, soft corners, and consistent heavy strokes, it targets display typography that remains clear and characterful in attention-grabbing contexts.
In text, the tight interior spaces and heavy color create a continuous, poster-like texture, favoring short lines and strong typographic hierarchy over long-form reading. The overall impression is cohesive and intentionally simplified, emphasizing silhouette clarity and weighty presence.