Sans Superellipse Kawi 7 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'PODIUM Sharp' and 'Sztos' by Machalski; 'RBNo2.1' by René Bieder; and 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, app promos, sporty, urgent, impactful, contemporary, industrial, high impact, space saving, speed cue, modern branding, condensed, oblique, blocky, rounded, compact.
A compact, heavy sans with an assertive oblique stance and tightly packed proportions. Letterforms are built from rounded-rectangle geometry: straight sides and corners softened into superellipse-like curves, giving counters a squarish-round feel. Strokes stay largely uniform, with broad, sturdy joins and minimal modulation, creating a dense color on the page. Terminals are clean and blunt, apertures are relatively tight, and the overall rhythm is tall and forward-leaning, optimized for punchy silhouettes rather than airy openness.
Best suited to short, high-impact settings such as posters, sports and esports identities, promotional graphics, packaging callouts, and attention-grabbing UI or app marketing headlines. It can work in subheads and short captions when space is limited, but its dense texture and tight apertures make it less ideal for long-form reading.
The tone is loud, kinetic, and competitive—more “headline on a poster” than “quiet reading text.” Its slanted, compressed heft conveys speed and pressure, with a modern, utilitarian confidence that feels at home in sporty or high-intensity branding.
The design appears intended to deliver maximum impact in a condensed footprint, pairing a forward-leaning posture with rounded-rectangle construction for a modern, engineered look. It prioritizes instant recognition and energetic presence, keeping shapes simple, bold, and consistently weighted for reliable display performance.
Round characters (like O/0) read as squared-off ovals, reinforcing the engineered, superelliptical construction. Numerals are similarly stout and compact, matching the letterforms’ strong vertical thrust and maintaining consistent visual weight across mixed text.