Sans Normal Kemub 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'Fenomen Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, logos, sporty, dynamic, confident, contemporary, punchy, convey motion, maximize impact, modernize signage, headline emphasis, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely uniform in thickness, with compact counters and sturdy joins that keep shapes feeling dense and impact-ready. The slant is consistent across capitals, lowercase, and numerals, and the overall rhythm reads tight and controlled, with generous curves on letters like C, G, O, and S balancing more angular diagonals in A, K, V, W, X, and Y. Numerals are straightforward and solid, matching the same weight and forward-leaning momentum.
Well-suited to branding systems that need a fast, energetic voice—sports, fitness, motorsport, and event promotion—along with posters, short headlines, and bold callouts. The weight and slant make it particularly effective for wordmarks, packaging fronts, and attention-grabbing UI labels where a sense of motion is desirable.
The forward tilt and dense forms give the face a sense of speed and assertiveness, suggesting movement and energy rather than calm neutrality. It feels modern and practical, with a no-nonsense tone that still reads friendly due to its rounded geometry.
The design appears aimed at delivering a modern, energetic italic sans for display and branding, emphasizing momentum through consistent obliquing and robust, rounded geometry. It prioritizes impact and quick recognition, keeping letterforms simple and sturdy for strong typographic color.
Lowercase forms are compact and highly legible at display sizes, with a single-storey a and g that reinforce a contemporary, simplified voice. The overall silhouette is strong and uniform, favoring impact and clarity over delicacy or ornament.