Sans Normal Issy 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Neultica 4F' by 4th february, 'HD Colton' by HyperDeluxe, 'Gigranche' by Ridtype, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, dynamic, modern, playful, impact, speed, attention, display, branding, rounded, soft corners, oblique, chunky, compact counters.
A heavy, slanted sans with broad proportions and rounded, soft-cornered construction. Strokes are thick and consistent, with smooth curves in bowls and a slightly squared-off feel where joins and terminals tighten. Counters are compact, and the overall rhythm is dense and punchy, aided by the forward oblique angle. Letterforms read cleanly at display sizes, with simplified geometry and minimal detailing.
Best suited to headlines, posters, and short statements where impact and motion are desirable. It also fits sports branding, event promotions, packaging callouts, and logo wordmarks that benefit from a bold, rounded, forward-leaning sans. For longer text, it will be most comfortable in brief bursts or large sizes due to its dense texture.
The tone is energetic and confident, with a fast, athletic lean that feels promotional and attention-seeking. Its rounded massing keeps it friendly rather than severe, giving it a contemporary, high-impact voice suited to bold statements.
The design appears intended to deliver maximum emphasis with a sense of speed, combining broad, heavy forms with an oblique stance and rounded geometry. It prioritizes strong silhouette recognition and a cohesive, modern display presence over fine typographic nuance.
Uppercase forms show sturdy, blocky silhouettes, while lowercase maintains a large presence and strong legibility through thick strokes and open-enough apertures for a style this heavy. Numerals are similarly weighty and built for impact, matching the font’s overall compact, forward-driving color on the page.