Sans Normal Issy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'Akzidenz-Grotesk Next' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, playful, retro, impact, motion, attention-grabbing, branding, display, rounded, oblique, punchy, compact, soft corners.
This typeface is a heavy, oblique sans with rounded contours and broad, dense letterforms. Strokes stay largely uniform, creating a solid, graphic silhouette with minimal modulation. The forms lean forward with a consistent slant, and many terminals are softly squared or curved, giving the shapes a smooth, molded feel rather than sharp, calligraphic edges. Counters are relatively small and often squarish within rounded outlines, producing a tight, sturdy texture in text. Overall spacing reads compact, with an emphasis on mass and momentum.
Best suited to large-scale applications where bold, slanted forms can project impact—posters, headlines, sports and event branding, packaging callouts, and display signage. It also works well for short, punchy statements where a compact, high-ink texture is an advantage.
The tone is assertive and fast-moving, with a sporty, headline-driven energy. Its chunky shapes and forward slant convey urgency and impact, while the rounded construction keeps it friendly and approachable rather than severe. The result feels retro-athletic and promotional—built to grab attention quickly.
The design appears intended as a high-impact display sans that combines forward-leaning motion with rounded, approachable geometry. Its sturdy construction and tight counters suggest a focus on strong silhouettes and punchy readability in promotional and branding contexts.
In the sample text, the heavy weight and tight counters create strong presence but can reduce clarity at smaller sizes, especially where letters cluster in dense words. The numerals share the same rounded, blocky construction, keeping signage and headline figures visually consistent with the letters.