Sans Normal Miva 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau, 'PODIUM Sharp' by Machalski, and 'Huben' by Minor Praxis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, impact, approachability, display, rounded, soft corners, bulky, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a prominent, blocky presence. Curves are generously circular and corners are softened, while terminals tend to be blunt and horizontal, producing a sturdy, poster-like silhouette. Counters are relatively tight and apertures are somewhat closed, which increases the feeling of density at larger sizes. The stroke flow is smooth and uniform in character, with a consistent rhythm across uppercase and lowercase and a notably robust set of figures.
Best suited to display settings where mass and clarity are priorities, such as headlines, posters, storefront or event signage, and bold brand marks. It can also work on packaging and short callouts where a friendly but forceful tone is needed, especially when set with ample tracking or generous leading.
The overall tone is bold and approachable, combining a friendly softness with an assertive, attention-grabbing weight. Its rounded geometry and compact counters give it a slightly retro, display-driven flavor that feels energetic rather than formal.
The design appears intended to deliver maximum visual impact with a warm, rounded voice—prioritizing bold readability and a cohesive, geometric texture over delicate detail. Its wide stance and simplified forms suggest a focus on branding and large-format communication.
The lowercase has a strong, simplified construction with single-storey forms and minimal detailing, keeping the texture clean and graphic. In text blocks it creates a dark, continuous typographic color, making spacing and counters feel intentionally compact for impact.