Sans Superellipse Ampu 7 is a bold, very narrow, low contrast, reverse italic, tall x-height font visually similar to 'Seriguela' by Latinotype and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, condensed, energetic, retro, assertive, playful, space saving, high impact, display branding, retro flavor, geometric clarity, tall, upright, rounded, compact, punchy.
A tightly condensed sans with tall proportions and a slight back-leaning (reverse-italic) stance. Strokes are consistently heavy with minimal contrast, producing strong vertical emphasis and crisp, simplified construction. Curves are built from rounded-rectangle/superellipse logic, giving bowls and counters a squarish-round feel, while terminals stay clean and blunt. The rhythm is compact and headline-forward, with small apertures and narrow internal spaces that reinforce a dense, poster-ready texture.
Best suited to display typography where space is limited but impact is needed: headlines, posters, event graphics, packaging, and signage. It can also work for logo wordmarks and short branding lines that benefit from a condensed silhouette and a distinctive reverse slant. For longer text, larger sizes and generous line spacing help preserve clarity.
The overall tone feels bold and high-impact with a retro display flavor, like signage or mid-century advertising condensed lettering. Its reverse slant adds motion and a bit of eccentricity, making the voice more spirited than neutral. The squared-round geometry keeps it friendly while the tight width keeps it assertive.
This design appears intended to deliver maximum presence in a narrow footprint while maintaining a soft, geometric friendliness through superellipse-based curves. The reverse-italic angle and compact rhythm suggest a deliberate aim toward attention-grabbing editorial and promotional settings rather than quiet text typography.
Round letters read more like upright capsules than circles, and the narrow counters can fill in quickly at small sizes. The set shows consistent width economy across both cases, with lowercase designed to stay tall and compact rather than airy. Numerals match the condensed, heavy construction for cohesive titling and labeling.