Sans Normal Apnov 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Phrasa' by Arrière-garde, 'Pradock Sans' by Genesislab, 'Merel' by Inhouse Type, 'Accia Sans' by Mint Type, 'Daikon' by Pepper Type, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, modern, neutral, friendly, clean, utilitarian, clarity, versatility, modernity, systematic design, readability, geometric, rounded, even, open apertures, high legibility.
This typeface is a clean sans with broadly geometric construction and smooth, rounded curves. Strokes are monolinear in feel with minimal contrast, and terminals are crisp without decorative flaring. Uppercase forms are straightforward and stable, while lowercase shapes show generous counters and open apertures that keep text from clogging at larger and medium sizes. Numerals follow the same simple geometry, with clear distinctions and consistent stroke behavior.
It works well for interface copy, product and packaging typography, wayfinding, and general editorial settings where a clean, modern sans is expected. The open shapes and even rhythm also make it suitable for brand systems that need a dependable, versatile workhorse for headings and short blocks of text.
The overall tone is modern and neutral, leaning friendly due to its rounded bowls and open forms. It reads as practical and unpretentious, with a calm rhythm that supports clear communication rather than strong stylistic display.
The design appears intended as a general-purpose geometric sans optimized for clarity and consistency across mixed content. Its restrained details and open construction suggest a focus on legibility and broad applicability in contemporary visual systems.
Round letters like O and C appear close to circular, and the overall spacing feels even, producing a steady texture in paragraphs. The lowercase has a contemporary, simplified feel, avoiding calligraphic modulation and emphasizing clarity.