Sans Superellipse Hobup 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'PODIUM Sharp' by Machalski, 'Gemsbuck Pro' by Studio Fat Cat, 'Radley' by Variatype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, assertive, functional, retro, high impact, geometric solidity, brand presence, display clarity, blocky, compact, rounded corners, closed apertures, squared curves.
A heavy, blocky sans with rounded-rectangle geometry and consistently softened corners. Curves resolve into squarish bowls and counters (notably in O, C, and G), creating a superellipse-like rhythm with minimal stroke modulation. Proportions are compact with short joins and sturdy terminals; many forms favor closed or tight apertures, and diagonals (A, V, W, X) are thick and stable. Numerals are equally robust and geometric, matching the headline-oriented texture of the letters.
Best suited for large sizes where its dense forms and rounded-rect geometry can project impact—headlines, posters, and bold editorial callouts. It also fits sports and industrial branding, packaging, and short-form signage where a compact, sturdy sans is desirable.
The overall tone is tough and no-nonsense, with a sporty, industrial presence. Its compact, squared-round shapes suggest utility and strength rather than delicacy, giving it a slightly retro, workmanlike feel that reads as confident and direct.
The font appears intended to deliver maximum visual punch with a geometric, rounded-rect construction that stays legible and consistent in bold display settings. Its disciplined shapes and tight apertures prioritize a strong silhouette and an engineered, contemporary-industrial look.
The design maintains a uniform, engineered cadence across uppercase, lowercase, and figures, producing a dense, high-impact typographic color. The lowercase follows the same squarish rounding as the caps, helping mixed-case settings feel cohesive and strongly structured.