Sans Superellipse Gumub 2 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'ADIL Sans' by Adaylife, 'Bunuelo Clean Pro' by Buntype, 'Pierce Jameson' by Grezline Studio, 'Midsole' by Grype, 'Plexes Pro' by Monotype, 'Gemsbuck Pro' by Studio Fat Cat, 'From the Internet' by Typodermic, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, techy, authoritative, sporty, utilitarian, impact, modernize, systematic, compactness, robustness, squared, rounded corners, compact, sturdy, blocky.
A heavy, squared sans with rounded corners and a superellipse-like construction that makes curves feel more like softened rectangles than circles. Strokes are thick and even, with minimal modulation and a crisp, engineered rhythm. Counters tend toward rectangular apertures and the joins are mostly closed and compact, producing dense, sturdy word shapes. The lowercase shows a tall x-height and short extenders, while capitals are broad-shouldered and tightly built; numerals follow the same rounded-rect geometry with clear, blocky silhouettes.
This style works best where strong presence is needed: headlines, posters, and brand marks that benefit from a sturdy, engineered look. It can also suit signage and packaging where compact, blocky letterforms help maintain impact at a distance. For longer passages, it will typically be more comfortable at larger text sizes or with generous tracking to open up the dense texture.
The overall tone is assertive and functional, with a contemporary, machine-made feel. Its softened corners keep it approachable, but the tight apertures and compact density push it toward a serious, no-nonsense voice. The result reads as modern and industrial, well suited to performance-driven or system-like branding.
The design appears intended to deliver a modern, geometric voice built from squared forms with softened corners, prioritizing impact and consistency over open, calligraphic detail. Its tall lowercase and compact proportions suggest an emphasis on efficient, space-conscious typography that still reads as contemporary and confident.
At text sizes the compact spacing and small apertures create a dark, solid texture, while at display sizes the distinctive rounded-rectangle curves become a key stylistic signature. The design’s consistent geometry helps maintain a steady rhythm across mixed-case settings and numerals.