Sans Normal Koniy 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; and 'PG Gothique' and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, modern, punchy, impact, momentum, modernity, clarity, emphasis, oblique, geometric, rounded, clean, compact.
This typeface is a heavy, oblique sans with smooth, rounded construction and a generally geometric feel. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly flat, creating a solid, contemporary silhouette. Counters are fairly open for the weight, while curves (notably in C, G, S, and 0) stay broad and even. The italic angle is pronounced and uniform, and widths vary by letter in a natural, text-like way rather than a rigidly monospaced rhythm.
Best suited for short to medium-length display settings where impact matters: headlines, posters, campaign graphics, and prominent UI or signage labels. It can also work well in brand marks and packaging where a strong, modern voice is needed. For long body text, its heavy color and pronounced slant may be better reserved for emphasis or callouts.
The overall tone is energetic and forward-leaning, combining athletic urgency with a straightforward, no-nonsense clarity. Its weight and slant make it feel assertive and contemporary, suited to messaging that needs to read as active, bold, and decisive rather than delicate or formal.
The design appears intended to deliver a modern, high-energy italic voice with strong presence and clean geometry. By keeping contrast low and curves smooth while pushing a consistent oblique angle, it aims for immediate legibility at large sizes and a confident, active personality in branding and display work.
In text, the slant and heavy color create strong word-shapes and a tight, headline-oriented texture. The numerals are sturdy and round-leaning, matching the letterforms, and the uppercase has a particularly compact, forceful presence. The design maintains a consistent curve logic across capitals and lowercase, reinforcing a cohesive, modern system.