Sans Normal Lodab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Relative' by Colophon Foundry, 'Urania' by Hoftype, 'Neue Haas Grotesk Display' by Linotype, 'Maison Neue' by Milieu Grotesque, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, friendly, punchy, impact, motion, emphasis, modernity, approachability, slanted, rounded, compact, blocky, clean.
A heavy, slanted sans with rounded counters and smoothly curved joins that keep dense letterforms feeling soft rather than sharp. Strokes are broadly even, with minimal modulation and a compact, high-impact silhouette. The italic angle is consistent across uppercase, lowercase, and numerals, and the overall rhythm is tight with sturdy bowls, short terminals, and simplified interior spaces for maximum weight and clarity. Numerals follow the same robust, rounded construction, reading as bold, stable shapes with slight forward momentum.
Best suited to display settings where impact is the priority: headlines, short statements, posters, and bold branding. The heavy weight and consistent slant also work well for packaging and sporty or energetic identities, while longer text is likely most comfortable when set large with generous spacing.
The tone is energetic and assertive, with a sporty, action-oriented feel driven by the strong weight and continuous slant. Rounded forms add approachability, balancing the forceful presence with a friendly, contemporary character that feels made for attention-grabbing headlines.
The design appears intended as a high-impact italic sans for attention-led typography, combining a strong, compact build with rounded geometry to stay readable and approachable while projecting speed and confidence.
The mix of rounded geometry and compact apertures creates strong color on the line and a poster-like density in paragraphs, especially at larger sizes. The slant reads as a true design choice rather than a mechanical skew, giving letters a cohesive, intentional forward motion.