Slab Rounded Wuba 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry; 'Equip Slab' and 'Shandon Slab' by Hoftype; 'Sanchez', 'Sanchez Slab', and 'Sánchez Niu' by Latinotype; 'Weekly' by Los Andes; and 'Egyptian Slate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, approachable, chunky, softened slab, display impact, retro charm, friendly clarity, rounded serifs, soft corners, ball terminals, bracketed slabs, sturdy.
A heavy, compact slab-serif with noticeably rounded outer corners and softened, bracketed serifs that read as thick “pads” rather than sharp slabs. Strokes are broadly consistent in weight, creating a solid, poster-like color, while counters are generous enough to keep letters open at display sizes. The lowercase is sturdy and slightly bouncy, with single-storey forms (notably the a and g) and rounded terminals throughout; punctuation and dots are large and clear. Numerals are similarly weighty and friendly, with smooth curves and blunt, rounded finishes that maintain an even, confident texture across lines.
Well-suited to headlines, logos, packaging, labels, and storefront-style signage where a bold, friendly personality is desired. It can also work for short bursts of editorial display text, pull quotes, and promotional graphics where its rounded slabs can carry a retro, approachable voice.
The overall tone is warm and approachable, with a vintage, sign-painting / old-school print feel driven by the chunky slabs and softened corners. It balances toughness and friendliness—confident and attention-grabbing, but never sharp or severe—making it feel playful, informal, and inviting.
The design appears intended to modernize classic slab-serif forms by softening edges and terminals, creating a robust display face that feels nostalgic yet contemporary. Its consistent weight, rounded serifs, and simplified lowercase shapes emphasize clarity and charm over refinement.
The design’s rounded serif treatment and large, dark shapes give it strong presence and quick recognizability, especially in short words and headlines. In longer paragraphs it produces a dense typographic color, suggesting it will be most comfortable where impact and character matter more than airy readability.