Sans Normal Nolog 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'CF Mod Grotesk' by Fonts.GR, 'Neufile Grotesk' by Halbfett, and 'Pais' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, athletic, impact, approachability, clarity, rounded, geometric, blocky, compact, high impact.
A heavy, rounded sans with broad proportions and simplified geometry. Strokes are uniform and sturdy, with smooth curves in bowls and terminals that read as cleanly cut rather than calligraphic. Counters are relatively tight in letters like B, P, R, a, e, and g, giving the face a dense color on the line, while wide capitals (notably O and Q) keep it from feeling cramped. The lowercase uses single-storey a and g, with a short-shouldered r and a straightforward, vertical-stemmed construction across the set. Numerals follow the same robust, rounded structure, with clear, open shapes in 0, 6, 8, and 9 and a simple, sturdy 1.
Best suited to display sizes where its dense texture and broad shapes translate into strong impact—such as headlines, short slogans, brand marks, packaging callouts, and wayfinding or retail signage. It can work for brief UI labels or section headers when space allows, but its heavy color is less ideal for extended reading at small sizes.
The overall tone is bold and approachable, combining a sporty, poster-ready presence with a friendly roundness. It feels contemporary and direct, designed to grab attention without becoming sharp or aggressive.
Likely intended as a high-impact, contemporary sans that prioritizes immediate readability and presence. The rounded geometry and simplified forms suggest a goal of friendliness and versatility for branding and promotional typography.
The weight and tight internal spacing make it most effective when given a bit of breathing room in tracking and line spacing, especially in longer lines of text. Round letters maintain consistent curvature, and diagonals (A, V, W, X, Y) are thick and stable, reinforcing a strong, headline-centric rhythm.