Sans Normal Abmav 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: body text, editorial, ui text, brand voice, captions, modern, clean, friendly, energetic, italic emphasis, clear reading, modern utility, approachable tone, humanist, oblique, rounded, open apertures, soft terminals.
This typeface is a slanted, sans italic with rounded, gently modulated strokes and a smooth, continuous curve language. Letterforms lean consistently with an even rhythm, using open counters and generous apertures that keep shapes clear at text sizes. Terminals are mostly soft and slightly tapered rather than sharply cut, and round letters like O/C show clean, nearly circular construction. The lowercase has a straightforward, readable build with a single-storey a and g, while numerals follow the same oblique stance with simple, open forms.
It performs well in body copy and editorial settings where an italic is needed for emphasis while preserving a clean sans texture. The open shapes and steady spacing also suit UI text, captions, and pull quotes, especially where a modern, friendly tone is desired without sacrificing readability.
The overall tone feels contemporary and approachable, combining the clarity of a sans with the motion and emphasis of an italic. It reads as lively and conversational without becoming informal or decorative, making it suitable for energetic editorial voice and polished digital UI moments.
The design appears intended as a practical italic companion for a contemporary sans system: clear, even, and readable, with enough slant and softness to provide emphasis and personality. Its rounded construction and open forms suggest an aim for comfortable on-screen and print reading while maintaining a modern, streamlined feel.
Capitals maintain a stable, even presence while the italic slant adds forward movement; diagonals (K, V, W, X) appear crisp and consistent, reinforcing a cohesive texture. The design avoids sharp contrast or aggressive corners, favoring smooth joins and rounded transitions that help maintain legibility in continuous reading.