Sans Normal Utduy 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Multiple' by Latinotype, 'Adagio Sans' by Machalski, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, and 'Karmina Sans' by TypeTogether (names referenced only for comparison).
Keywords: branding, editorial, advertising, posters, packaging, dynamic, friendly, modern, casual, clean, emphasis, modernization, approachability, momentum, oblique, humanist, rounded, open, breezy.
A slanted sans with rounded, gently modulated curves and a steady, even stroke. The forms lean forward with smooth joins and softened terminals, creating a continuous rhythm across words. Counters are open and spacious, and many letters show subtly tapered strokes that keep the shapes lively without becoming calligraphic. Uppercase proportions feel straightforward and slightly condensed in impression due to the slant, while lowercase remains clear and compact with single-storey shapes where expected for a contemporary sans.
Well suited for brand identities, headlines, and promotional materials that benefit from a sense of motion and friendliness. It can work in short-to-medium editorial passages where an italicized, contemporary voice is desired, and it’s also a strong option for packaging and signage that needs clear, upbeat emphasis.
The overall tone is energetic and approachable, with a conversational, contemporary feel. The oblique stance adds momentum and a sense of informality, while the clean construction keeps it orderly and readable. It lands between sporty and friendly—confident without feeling rigid or overly technical.
The design appears intended to provide a modern oblique sans for emphasis and expressive typography, pairing clean construction with softened geometry to stay approachable. Its balance of openness and forward slant suggests a focus on readability in display and headline contexts while maintaining an energetic, contemporary voice.
In text settings, the consistent slant and rounded geometry create a cohesive texture, with punctuation and figures matching the same forward-leaning, streamlined attitude. The letterforms avoid sharp corners, helping the font maintain a smooth silhouette at display sizes and in short passages.