Sans Normal Niley 12 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Adero' by Eko Bimantara, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, 'FM Bolyar Sans Pro' by The Fontmaker, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, approachability, modernity, brand presence, rounded, soft corners, geometric, compact joins, clean.
A heavy, wide sans with rounded, geometric construction and minimal stroke modulation. Curves are smooth and generously radiused, while terminals and corners read as softened rather than sharply cut. Counters are open and clean, with broad bowls in letters like O, D, and P and a single-storey a and g that emphasize a contemporary, simplified skeleton. The overall rhythm is sturdy and even, optimized for strong color on the page and clear letter shapes at display sizes.
Best suited for headlines and short bursts of text where impact and immediate legibility matter—posters, signage, packaging, and bold brand lockups. It can work for brief subheads or callouts, but its strong width and weight will dominate in longer passages.
The font projects a confident, contemporary tone with an approachable softness. Its wide stance and rounded forms give it a friendly, robust presence that feels upbeat and direct, suited to messages that need to read quickly and emphatically.
The design appears intended to deliver a modern, friendly display sans that combines geometric clarity with softened details for broad, versatile branding and editorial emphasis.
In the sample text, the wide proportions and heavy weight create strong horizontal momentum, making headlines feel expansive. The numerals match the letters’ broad, rounded geometry, keeping a consistent voice across alphanumerics.