Sans Normal Niley 10 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'FM Bolyar Sans Pro' by The Fontmaker, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, utilitarian, assertive, impact, clarity, approachability, modernity, blocky, rounded, geometric, sturdy, clean.
A heavy, geometric sans with expansive proportions and generous internal counters. Curves are built from smooth, near-circular bowls with clean joins, while straight strokes stay uniform and squared-off, producing a crisp, poster-like silhouette. Terminals are mostly flat and blunt, and the overall rhythm is open and evenly paced, with sturdy, simplified shapes that favor clarity over finesse. Numerals follow the same broad, rounded construction, keeping a consistent, high-impact texture in lines of text.
Best used where impact and quick readability matter: headlines, posters, retail signage, packaging, and bold brand statements. It can also work for short UI labels or navigation where a strong typographic voice is desired, but its breadth and weight will dominate in longer passages.
The font reads as confident and contemporary, with a friendly warmth coming from its rounded geometry. Its strong presence feels straightforward and no-nonsense, making it well suited to messaging that should land quickly and decisively without feeling sharp or aggressive.
The design appears intended to deliver a modern, high-visibility sans that stays approachable through rounded geometry while maintaining a strong, attention-grabbing footprint. It prioritizes bold, simple letterforms and consistent stroke behavior for dependable performance in display and identity settings.
In the sample text, the weight and width create dense, emphatic word shapes that hold together well at display sizes. The forms lean toward simplified, functional construction—rounded bowls paired with flat cuts—yielding a compact, highly legible look in short phrases and headlines.