Sans Normal Ninin 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Praktika' by Fenotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, punchy, casual, impact, approachability, modernity, clarity, display, rounded, soft corners, bulky, compact apertures, high impact.
A heavy, rounded sans with smooth curves, softened corners, and broad, compact countershapes. Letterforms lean on near-circular geometry (notably in O, C, Q, and numerals) with generally uniform stroke thickness and minimal modulation. Terminals are clean and blunt, apertures are relatively tight, and joins are sturdy, giving a dense, solid silhouette. The lowercase shows a single-storey a and g, a short-armed r, and a curved tail on y, reinforcing the informal, contemporary construction.
Best suited to large sizes where its rounded geometry and dense weight can deliver strong impact—such as headlines, posters, logos, and brand marks. It also fits packaging and signage that benefits from an approachable but emphatic voice; for longer passages, it will be most comfortable in short bursts like callouts and subheads.
The overall tone is upbeat and approachable, with a confident, high-impact presence. Its rounded construction and tight apertures read friendly and slightly playful, while the dense black shapes keep it assertive and attention-getting.
The design appears intended to provide a contemporary, friendly display voice that stays highly legible at large sizes through simplified shapes, sturdy joins, and consistent stroke weight. Its construction prioritizes bold, rounded silhouettes that feel welcoming while still reading as confident and modern.
Spacing appears generous in isolation yet the forms remain visually compact due to the thick strokes and tight counters. The numerals are rounded and weighty, matching the letters closely and maintaining a consistent, cohesive rhythm in text.