Sans Superellipse Fekov 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Cachet' by Monotype, 'Centrale Sans Condensed' by Typedepot, and 'Quan Geometric' and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, confident, dynamic, energetic, impact, motion, clarity, oblique, rounded, blocky, compact, geometric.
A heavy, forward-leaning sans with rounded-rectangle construction and smoothly softened corners. Strokes are thick and largely uniform, with broad curves and squared-off terminals that keep the letterforms compact and sturdy. Counters are generous for the weight, and the overall rhythm is steady and tightly controlled, with crisp joins and a slightly condensed feel in some shapes while maintaining clear, open silhouettes. Numerals share the same robust, rounded geometry and sit comfortably with the uppercase and lowercase.
Best suited to headlines, short messaging, and brand marks where a strong, slanted sans can signal motion and confidence. It also works well for posters, packaging, and sports or fitness-oriented graphics that benefit from compact, high-impact letterforms.
The overall tone is assertive and kinetic, with an athletic, contemporary voice. Its oblique stance and chunky curves suggest speed and momentum while still reading as clean and controlled rather than playful or ornamental.
The design appears aimed at delivering a modern, high-energy italic sans that stays highly legible while projecting strength. The rounded-rectilinear geometry and sturdy proportions suggest an intention to perform in bold display settings and identity work where consistency and punch matter.
Distinctive superelliptical rounds and flattened curves create a “squared” softness that feels engineered and logo-friendly. The bold massing and strong diagonals give headlines a planted, impactful presence, especially at larger sizes.