Sans Normal Rirov 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, branding, social graphics, friendly, playful, casual, approachable, informal, humanize, soften tone, add playfulness, friendly readability, rounded, soft, hand-drawn, bouncy, open counters.
A rounded sans with softly modulated, marker-like strokes and consistently curved terminals. Forms lean on circles and broad arcs, with open counters and smooth joins that create an easy rhythm in text. The uppercase is simple and geometric-leaning, while the lowercase adds a more handwritten flavor through single-storey a and g, a round-topped r, and a softly curved y. Numerals follow the same rounded construction, keeping a cohesive, informal texture across letters and figures.
Well suited to lighthearted branding, packaging, posters, and social or editorial graphics where an approachable voice is desired. It can also work in short-to-medium text settings such as captions or headlines, particularly when a friendly, informal tone is more important than a strictly neutral typographic color.
The overall tone is warm and personable, with a lightly hand-drawn feel that reads as relaxed rather than technical. Its rounded shapes and gentle irregularities suggest friendliness and approachability, making it feel conversational and upbeat.
The design appears intended to blend clean sans structure with a gentle, hand-drawn warmth. By keeping constructions simple and rounded while allowing a slightly playful rhythm, it aims for high legibility with an inviting, casual personality.
Spacing appears generous and even, helping maintain clarity in longer lines despite the casual stroke character. The round i/j dots and curved ends contribute to a soft, cohesive silhouette, while capitals like M and W stay broad and legible without becoming rigid.