Sans Normal Segiv 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Kandin' by Hashtag Type, 'Qubo' by Hoftype, 'Corporative Sans' by Latinotype, and 'Barranco' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, friendly, modern, neutral, approachable, everyday readability, digital-first, neutral branding, clean typography, accessible tone, rounded, open apertures, soft corners, humanist, even rhythm.
A clean sans with gently rounded terminals and softly squared curves that keep the overall texture smooth and even. Stroke weight is consistent with minimal modulation, and the shapes favor open counters and generous apertures for clarity. Curves are built from near-circular forms with subtle flattening in places, creating a calm, contemporary rhythm in both caps and lowercase. Figures are simple and highly legible, matching the same rounded, low-friction geometry as the letters.
Works well for interface typography, product and corporate branding, and general-purpose editorial use where steady readability is needed. The open forms and smooth terminals also suit wayfinding and signage, and it scales comfortably for presentation decks and marketing copy.
The tone is modern and approachable, with a friendly softness that avoids feeling clinical. Its roundness and open shapes give it an easygoing, accessible character suited to everyday UI and brand communication without calling too much attention to itself.
The likely intention is a versatile, general-purpose sans that prioritizes clarity and a welcoming feel. Its rounded construction and restrained detailing suggest a focus on contemporary digital and print use where legibility and neutrality are key.
Spacing appears balanced and comfortable in running text, producing an even grayscale without sharp hotspots. The design reads as purposefully straightforward, leaning on clear silhouettes and consistent curvature rather than distinctive quirks or decorative details.