Sans Superellipse Subo 7 is a very bold, very narrow, medium contrast, upright, tall x-height font visually similar to 'Press Gothic' by Canada Type; 'Compacta' by ITC; 'Neue Plak', 'Neue Plak Display', and 'Placard Next' by Monotype; and 'Compacta SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, assertive, industrial, poster-like, urban, sturdy, space saving, high impact, modern utility, signage legibility, condensed, blocky, compact, tall, punchy.
A tall, tightly condensed sans with heavy, compact strokes and rounded-rectangle (superellipse) curves. Counters are narrow and vertically oriented, giving letters a compressed, column-like rhythm. Terminals are clean and blunt, with subtle rounding that keeps the dense shapes from feeling sharp. Uppercase forms are especially rigid and architectural, while the lowercase keeps the same compressed proportion with simple, utilitarian shapes and single-story forms where applicable. Figures are equally narrow and sturdy, designed to align in tight settings without losing presence.
Best suited to headlines and display settings where space is limited but impact is required, such as posters, storefront or wayfinding signage, and bold editorial titling. It can also work for branding and packaging that benefits from a compact, industrial voice, especially in short words, labels, and punchy callouts.
The overall tone is forceful and utilitarian, with a strong poster and signage energy. Its compressed massing reads as confident and no-nonsense, evoking industrial labeling and bold editorial headlines. The softened corners add a modern, manufactured feel rather than a decorative one.
The design appears intended to deliver maximum visual weight in minimal horizontal space, using superelliptical rounding to keep the heavy condensed forms cohesive and contemporary. It prioritizes strong silhouette and vertical rhythm for attention-grabbing display typography.
The narrow apertures and compact counters create high visual density, producing a strong vertical cadence across words. At larger sizes it reads as bold and graphic; in smaller sizes the tight internal spaces may require generous tracking and line spacing to preserve clarity.