Sans Normal Mivu 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'Roc Grotesk' by Kostic, and 'Gliker' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logo design, playful, retro, punchy, cartoonish, chunky, attention grabbing, friendly display, retro flavor, brand character, humor, rounded, soft corners, bulbous, compact counters, high impact.
A heavy, rounded sans with broad proportions and tightly enclosed counters. Strokes are monolinear in feel, with soft corners and oval-based bowls that read as inflated and chunky rather than geometric-sharp. Several joins and terminals show carved-in notches and wedge-like cutaways, creating a lively, slightly irregular rhythm across the alphabet. Numerals follow the same massy construction, with simplified internal spaces and a strong, poster-like silhouette.
Best suited to display settings such as headlines, posters, packaging, and bold brand marks where immediate impact and a playful voice are desired. It can work for short blurbs or punchy taglines, especially when set with ample tracking and leading to maintain clarity.
The overall tone is bold and humorous, evoking mid-century display lettering, toy packaging, and comic or game-adjacent graphics. The exaggerated width and rounded forms feel friendly and approachable, while the cut-in notches add a mischievous, energetic edge.
The design appears intended as a friendly, high-impact display sans: wide, rounded, and deliberately stylized to read as exuberant and attention-grabbing. The notch-like cutaways suggest a desire to add character and motion without relying on serifs or decorative flourishes.
Spacing appears generous and the large, dark letterforms create a strong texture in paragraphs, quickly becoming a dense typographic block. The shapes prioritize silhouette impact over open apertures, making the face most effective when it can breathe at larger sizes.