Sans Normal Mivu 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Muller Next' by Fontfabric, 'PODIUM Sharp' and 'PODIUM Soft' by Machalski, 'Gliker' by Studio Sun, and 'Bagor' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, editorial display, playful, punchy, retro, friendly, chunky, impact, approachability, nostalgia, branding, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick, with smooth, inflated curves on bowls and terminals, while corners are slightly softened rather than sharply squared. The lowercase shows single-storey forms and simple, sturdy construction, and the numerals follow the same big, blocky logic for strong uniform color in text. Overall spacing and shapes favor dense silhouettes and strong word images over delicate detail.
Best suited to display typography where maximum impact is desired: posters, headlines, splashy editorial callouts, event graphics, and packaging. It can also work for wordmarks and badges where its rounded heft helps forms stay recognizable at a distance.
The tone is exuberant and attention-grabbing, with a cheerful, slightly cartoonish solidity. Its rounded massing and oversized shapes evoke a vintage display feel—confident, fun, and a bit loud—well suited to energetic branding and bold statements.
The design appears intended to deliver high-impact display readability with a friendly, rounded personality. Its simplified, robust forms prioritize bold presence and a cohesive silhouette across letters and numerals, aiming for memorable, characterful headlines rather than long-form text.
Tight apertures and small counters become prominent at smaller sizes, so the design reads best when it has room to breathe. The wide stance and chunky curves create a distinctive rhythm that can feel bouncy in headlines, especially in mixed-case settings.