Sans Normal Nimag 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Maincode' and 'Maincode Mono' by Par Défaut, 'Otoiwo Grotesk' by Pepper Type, and 'Exalted Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, clarity, impact, approachability, modernity, geometric, rounded, monoline, open counters, high legibility.
A heavy, rounded sans with largely geometric construction and smooth, even stroke weight. Curves are broad and circular, terminals are clean and unadorned, and the overall rhythm is steady and compact in texture despite the generous width. Counters stay open (notably in forms like e, a, and s), and joins are simplified for clarity, producing solid silhouettes that hold up well at display sizes. The numerals follow the same sturdy, rounded logic, with a clear slashed zero for differentiation.
Best suited to bold headlines, branding systems, posters, and retail or wayfinding signage where immediate impact and legibility are priorities. It also fits packaging and social graphics that benefit from a modern, friendly voice and sturdy letterforms.
The font reads as contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the weight, keeping the tone friendly and accessible rather than severe, while still feeling assertive and attention-grabbing.
The design appears intended as a versatile, high-impact sans that pairs geometric simplicity with approachable rounding. It prioritizes clarity, strong silhouettes, and quick recognition in short-to-medium text settings, especially for display and identity work.
Letterforms show a consistent geometric logic across caps and lowercase, favoring smooth bowls and minimal modulation. The uppercase set feels strong and signage-like, while the lowercase maintains clarity through open apertures and uncomplicated shapes.