Sans Normal Memih 12 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Bau' by FontFont, 'HT Arcadia Grotesk Expanded' by Hype Type, 'Gunterz' by Locomotype, 'Engram Pro' by Machalski, 'PT Schimetrik' by Paavola Type Studio, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, retro, assertive, playful, high-energy, impact, motion, attention, approachability, brand voice, slanted, chunky, rounded, soft corners, compact counters.
A heavy, slanted sans with chunky strokes, rounded curves, and softly blunted terminals. Letterforms lean forward with a consistent rightward slant, while bowls and counters stay fairly compact, giving the black shapes a dense, punchy texture. Curves are broad and smooth (notably in C, O, S, and the numerals), contrasted by occasional sharp, angled joins in letters like K, M, N, and W. Spacing reads on the tight side in text, producing a strong, unified block of color.
Best suited to display roles where impact matters: headlines, posters, promotional graphics, and bold branding moments. It can also work for short bursts of text in packaging or event materials when a loud, kinetic voice is desired, but its dense weight and slanted stance make it less ideal for small UI or extended reading.
The overall tone is bold and energetic, with a sporty, retro-leaning swagger. Its rounded, inflated forms keep it friendly and playful rather than severe, while the strong slant adds motion and urgency.
The design appears intended to deliver maximum visual impact with a forward-moving, italicized momentum while keeping forms approachable through rounded geometry. It aims for a confident, attention-grabbing voice that reads quickly at larger sizes.
Uppercase shapes feel sturdy and poster-ready, while the lowercase maintains a large, open presence that helps the font stay expressive in longer lines. Numerals are similarly weighty and rounded, matching the alphabet with consistent curvature and slanted rhythm.