Sans Normal Madun 10 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Muller Next' by Fontfabric, 'HD Colton' by HyperDeluxe, 'Favela' by Machalski, 'Otoiwo Grotesk' by Pepper Type, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, logotypes, sporty, punchy, energetic, confident, retro, headline impact, convey motion, athletic voice, friendly boldness, rounded, oblique, geometric, bulky, soft corners.
A heavy, oblique sans with broad, rounded forms and a distinctly geometric construction. Strokes feel dense and compact with smooth curves, softened corners, and occasional angled terminals that reinforce the forward slant. Counters are generous and largely circular/elliptical (notably in o, O, 8, 9), while diagonals in letters like K, V, W, X and the numerals create a strong, athletic rhythm. Overall spacing reads sturdy and headline-oriented, with consistent color and a slightly compressed internal detail that keeps the shapes bold and cohesive.
Best suited to display use where speed and impact matter: sports branding, event posters, promotional headlines, product packaging, and bold logotypes. It can also work for short UI labels or hero text when a dynamic, forward-leaning voice is needed, but its density suggests avoiding long passages of small body copy.
The forward-leaning stance and chunky geometry give the face a fast, sporty attitude with a friendly, contemporary edge. Its rounded massing keeps the tone approachable rather than aggressive, while the slant and wide proportions add urgency and impact suited to attention-grabbing messaging.
Likely intended as a high-impact display sans that merges geometric roundness with an italicized, motion-forward stance. The goal appears to be strong shelf and poster presence while keeping the forms friendly and legible through large counters and simplified, rounded construction.
The design emphasizes smooth, continuous curves and simplified joins, producing a clean silhouette at large sizes. Lowercase forms appear compact and sturdy, and the numerals are similarly rounded and prominent, supporting cohesive display settings where a unified, high-impact texture is desired.