Sans Normal Lurez 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Taz' by LucasFonts and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, apparel, sporty, punchy, energetic, assertive, retro, impact, motion cue, headline focus, branding, slanted, compact joins, rounded, bulky, smooth.
A heavy, right-slanted sans with broad proportions and compact interior counters. Strokes are uniform and dense, with rounded curves and blunt terminals that keep the shapes sturdy at display sizes. The lowercase shows a tall x-height and simplified, single-storey forms, producing a tight, forward-leaning rhythm. Numerals are similarly weighty and rounded, with small apertures and a consistent, blocky silhouette across the set.
Best suited to high-impact applications such as sports identities, event posters, product packaging, and apparel graphics where bold, slanted typography signals motion and confidence. It can also work for short UI labels or promotional banners when large sizes and generous line spacing are available to preserve clarity.
The overall tone is fast and forceful, with a kinetic, sporty feel created by the strong slant and dense letterforms. Its chunky curves and compact counters give it an assertive, poster-like presence that reads as energetic and slightly retro in spirit.
The design appears intended as a dynamic display sans that prioritizes impact and speed cues over airy openness. Its wide stance, strong slant, and simplified, rounded construction suggest a focus on bold branding and attention-grabbing headlines.
Spacing appears intentionally tight in the sample text, emphasizing the font’s mass and momentum. Round letters (like o/c/e) maintain firm, closed shapes, while diagonals (v/w/x) look powerful and angular, reinforcing the dynamic slant.