Slab Contrasted Urgi 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue Slab' by Melvastype and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, confident, heritage, assertive, sturdy, impact, authority, readability, editorial tone, classic slab feel, bracketed, robust, crisp, formal, ink-trapless.
A robust serif design with square, slab-like terminals and clearly bracketed joins that soften the transitions into the serifs. Strokes show noticeable contrast, with weight shifting between verticals and connecting strokes while maintaining a dense, solid color on the page. Counters are compact and the overall texture is firm and steady, supported by broad proportions and generous horizontal space. The lowercase features traditional, readable forms (double-storey a, open e) and the figures are strong and evenly weighted, matching the serifed construction.
Well-suited to headlines, decks, and pull quotes where a strong serif voice is needed, and it can also support editorial branding systems that rely on firm typographic hierarchy. Its sturdy construction and emphatic serifs make it effective for posters and packaging where impact and legibility at larger sizes are priorities.
The tone is confident and traditional, evoking editorial and bookish authority with a slightly poster-ready heft. Its sturdy slabs and disciplined rhythm communicate reliability and seriousness without feeling delicate or ornate.
The design appears intended to deliver a classic slab-serif presence with enough contrast and bracketing to feel refined, balancing traditional letterforms with an assertive, high-impact texture for display and editorial use.
Capitals are built on classical proportions with prominent serifs that anchor baselines and cap lines, producing a stable, emphatic presence in headlines. In text, the heavy weight and compact inner spaces create a dark, impactful typographic color that favors short to medium lengths and clear hierarchy.