Slab Contrasted Urta 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'Deccan' by Indian Type Foundry, and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, confident, retro, institutional, sturdy, impact, readability, authority, heritage, bracketed, ink-trap feel, ball terminals, soft corners, compact counters.
A sturdy serif design with prominent, squared serifs that are lightly bracketed into the stems, giving a slab-like backbone without feeling purely geometric. Strokes show noticeable but controlled contrast, with heavier verticals and slightly lighter connecting strokes, producing a crisp rhythm in both caps and lowercase. The letterforms are broad and stable with generous shoulders and rounded joins; several glyphs feature small ball terminals (notably on forms like j and y), adding a touch of warmth. Counters are moderately open and the overall silhouette reads dark and compact, especially in text, where the strong serifs create a steady horizontal cadence.
Best suited to headlines, subheads, posters, and branding where a strong typographic voice is needed. It also works well for editorial display applications—magazine or newspaper-style layouts—where the pronounced serifs and controlled contrast help create a structured, authoritative hierarchy.
The tone is confident and authoritative, with an editorial, print-forward character that nods to classic newspaper and poster typography. Its heavy serifs and firm structure convey reliability and seriousness, while the rounded terminals and subtle softening prevent it from feeling harsh or overly mechanical.
The design appears intended to deliver high-impact readability with a classic slab-influenced feel, balancing strong serifs and a dark typographic color with enough rounding and contrast to remain legible and lively in setting.
Capitals are robust and emphatic, with clear differentiation between similar shapes and strong baseline anchoring. Numerals match the weight and presence of the letters, maintaining the same sturdy, high-impact color in display sizes.