Sans Superellipse Hubav 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Akwe Pro' by ROHH, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, compact, industrial, retro, impact, space saving, attention, sturdiness, blocky, rounded corners, condensed, heavy, sturdy.
A compact, heavy sans with rounded-rectangle (superelliptical) counters and corners that soften otherwise blocky silhouettes. Strokes are thick and largely uniform, creating dense letterforms with short apertures and tight internal spaces. Curves on characters like C, O, and S read as squarish rounds rather than perfect circles, while diagonals (A, K, V, W, X, Y) are broad and stable. Numerals are equally weighty and simplified, with consistent stroke mass and sturdy proportions.
Best suited to headlines and short, high-impact text where dense color and compact width help fit more characters per line. It works well for branding, packaging, and promotional graphics that need a sturdy, industrial voice. At larger sizes it can also serve as a strong typographic backdrop in editorial or advertising layouts.
The overall tone is bold and no-nonsense, with a utilitarian, poster-forward presence. Rounded corners add friendliness, but the tight apertures and compact rhythm keep it feeling forceful and industrial. It evokes a retro display sensibility—confident, practical, and built to hold attention.
The design appears intended to deliver maximum visual impact in a tight footprint, using superelliptical rounding to keep the forms approachable while maintaining a solid, authoritative mass. It prioritizes strong silhouette recognition and consistent texture for display typography.
Across the alphabet and numerals, the design emphasizes uniform darkness and a steady vertical rhythm, favoring simplified joins and minimal interior detail. The punctuation in the sample text sits solidly alongside the heavy letters, reinforcing the font’s dense texture in paragraphs.