Sans Normal Gobuv 13 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Bebas Neue Pro' by Dharma Type, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, dynamic, retro, casual, friendly, energy, motion, branding, display, approachability, slanted, rounded, compressed, boldish, high-energy.
A slanted sans with compact proportions and rounded, softly squared terminals. Strokes stay largely uniform with minimal contrast, while corners are subtly eased to keep the texture smooth. The italic angle is pronounced, creating a forward-leaning rhythm; counters are open and shapes are simplified, giving letters a sturdy, slightly condensed silhouette. Uppercase forms are clean and geometric, and the lowercase follows with straightforward constructions and a single-storey feel where applicable, maintaining consistent, punchy spacing and a lively line color.
Best suited to short-to-medium copy where momentum and personality are desirable—headlines, posters, sports or lifestyle branding, logos, and bold packaging callouts. It can also work for UI labels or signage when a friendly, energetic tone is needed, though its pronounced slant will be most effective at display sizes.
The overall tone is energetic and informal, with a sporty, fast-moving voice. Its pronounced slant and compact build evoke vintage athletic lettering and casual advertising, reading as confident and upbeat rather than delicate or editorial.
The design appears intended to deliver a compact, forward-leaning sans that feels fast and approachable, combining simple geometric structure with rounded finishing for a cohesive, high-energy look across letters and numerals.
In text settings the strong forward slant becomes the main defining gesture, helping headings feel in motion. The numerals and capitals share the same rounded, compressed logic, keeping mixed-case and alphanumeric strings visually cohesive.