Sans Normal Lagid 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FS Hackney' by Fontsmith, 'Anele Pro' by Ole Sondergaard, 'Belle Sans' by Park Street Studio, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, punchy, modern, impact, momentum, brand voice, emphasis, modern display, oblique, rounded, soft corners, heavy strokes, open counters.
A heavy, oblique sans with broad proportions and rounded, smoothly modulated curves. Strokes are consistently thick with minimal contrast, creating a dense color and strong horizontal presence. Terminals and corners read softly eased rather than sharp, while counters stay fairly open for the weight. The overall rhythm is compact and forward-leaning, with sturdy, simplified shapes that prioritize impact and clarity at display sizes.
Best suited for headlines and short bursts of text where strong emphasis is needed, such as sports branding, posters, retail promotions, packaging callouts, and bold signage. The dense weight and oblique angle make it most effective at medium-to-large sizes rather than long-form reading.
The design projects speed and assertiveness, with an athletic, contemporary tone. Its bold slant and wide stance feel confident and promotional, leaning toward high-energy branding rather than quiet editorial typography.
The font appears designed to deliver a forceful, forward-moving voice with friendly rounded geometry, combining mass and slant to create immediate visual momentum for display typography.
Uppercase forms appear especially robust and blocky, while the lowercase maintains straightforward, single-storey-style simplicity where applicable and remains clearly differentiated at a glance. Numerals match the same heavy, oblique construction and feel suited to prominent, attention-grabbing settings.