Sans Normal Utluk 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ghosta Neue' by Black Studio (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, sports graphics, modern, clean, energetic, technical, confident, modern utility, motion emphasis, clean branding, clear display, oblique, geometric, crisp, compact, forward-leaning.
A clean, oblique sans with geometric construction and smooth, rounded curves. Strokes remain even and sturdy, with squared terminals and a subtle, utilitarian finish rather than calligraphic taper. Proportions feel compact and efficient, with relatively tight counters and a consistent rhythm across caps and lowercase. The figures are straightforward and sturdy, matching the letterforms with a stable, contemporary presence.
Well suited to contemporary branding, UI labels, and product or tech-facing typography where a clean italic voice is needed. The compact rhythm and consistent slant also make it effective for headlines, posters, and sports or automotive-style graphics that benefit from a sense of motion.
The overall tone is modern and purposeful, with a forward-leaning stance that adds motion and urgency. It reads as contemporary and technical rather than expressive, conveying clarity, efficiency, and a mild sense of speed.
Likely designed as a practical, modern italic sans meant to deliver a clean, energetic voice without relying on high contrast or decorative detailing. The emphasis appears to be on consistent geometry, stable spacing, and an efficient silhouette that holds up in prominent, attention-driven settings.
The slant is consistent across the set, helping unify headings and continuous text. Round letters stay controlled and slightly condensed in feel, while diagonals and joins stay crisp, supporting clear word shapes at display sizes.