Sans Normal Jiruh 4 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, friendly, whimsical, casual, display impact, warmth, personality, approachability, rounded, soft, bouncy, calligraphic, tapered.
A wide, rounded sans with soft, bulbous bowls and gently pinched joins that create a subtle inked or brush-cut feeling. Strokes show moderate contrast through tapered terminals and pointed spur-like ends, while counters stay open and circular to oval in character. The proportions are expansive, with broad set widths and a bouncy rhythm across lines; curves dominate and corners are consistently softened. Uppercase and lowercase share the same smooth, flowing construction, with single-storey forms and simplified, friendly silhouettes.
Best suited to short display settings where its wide proportions and lively stroke endings can be appreciated—such as posters, brand marks, packaging, and cover titles. It can also work for short pull quotes or playful UI moments, but its strong personality and broad width are likely to dominate longer passages.
The overall tone is upbeat and informal, with a light retro flavor that feels playful rather than technical. The tapered tips and swelling curves give it a hand-drawn warmth, making text feel animated and approachable.
The design appears intended to deliver a friendly, rounded display voice with a hint of brush or ink influence, prioritizing charm and recognizability over strict neutrality. Its wide stance and tapered terminals suggest an emphasis on expressive headlines and approachable branding.
Numerals and capitals maintain the same rounded, flared-terminal logic, supporting a cohesive headline texture. The most distinctive cue is the recurring teardrop-like taper at terminals and joins, which adds motion and personality without becoming overly ornate.